I recently reported on an outbreak of nomenclatural insanity in my local Barclays bank. Happily this has since been rectified and the three hole-in-the-wall machines now perform their functions in the anonymity that befits them. However, the bank madness is still all around us. This afternoon I stepped into a branch of Lloyds to make use of its indoor cash machine and, while getting my bearings - checking this was indeed a bank and not the reception area of some dubious club - I noticed a rack containing a range of leaflets. 'Our Products and Services', said a notice on the wall. 'Please Help Yourself...' I scanned the titles in a state of total bewilderment and, unable to believe my eyes, noted them down. The 16 leaflets - four rows of four - were titled as follows:
Words fail me - though not, alas, the marketing hotshots who came up with that lot. Do the banks really need at this stage to give us more reasons to hate them?